Reddit is a social sharing website, built around users submitting text, images, and videos, which others can vote on. Popular content rises to the top, while content that is downvoted e. A subreddit is a board dedicated to a certain topic.
Each one begins with reddit. But first, you should know how to use Reddit for marketing. While marketing on any social platform happens when you provide good value to your audience, Redditors are good at spotting marketers.
You must be prepared, and understand how to provide value, to the Reddit community—or you might just get banned. In this post, I am going to share 37 Reddit stats you can use to boost your marketing strategy and help you choose the tactics worth using. Skip to main content Try our corporate solution for free! Single Accounts Corporate Solutions Universities. Published by Statista Research Department , Aug 12, Reddit is a web traffic powerhouse: in June almost 1.
Despite the immense traffic, Reddit accounts for less than one percent of social media site visits in the United States. Reddit can be read without an account, however, according to industry estimates there were 38 million logged-in Reddit users in the United States in This figure is projected to increase to The interviewee introduces themselves by starting a post and describing who they are and what they do, then Reddit users can leave questions which can be answered selectively by the interviewee.
Since Reddit posts can be upvoted or downvoted by other users, it is easy to see which questions other users would like answered. A wide range of scientists, actors, celebrities, politicians, people with uncommon or unique experiences or other notable persons have done AMAs on Reddit.
In , the GameStop short squeeze was one of the biggest early news stories of and it saw Reddit communities gain international attention. On January 27th the daily stock price of GameStop Corporation reached the peak of This resonated especially with younger generations, so much so that 20 percent of young institutional investors reported believing that the GameStop events signified a shift of power in the market.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text. What are the demographics of the site that bills itself as the front page of the internet? These are tough questions to answer, especially for a site as big as Reddit.
Despite being basic information, these can be pretty difficult to track. When you sign up for a Reddit account, you will only be asked to give a username, a password, and an email address.
You will also have the option to add a short biography about yourself, and the ability to add a header. You will not be required to add your age, gender, location, or ethnicity to your Reddit profile; unless a user willingly adds that information to the About box. In a recent survey by Statista, it was found that 22 percent of internet users aged 18 to 29 years and 14 percent of users aged 30 to 49 years use Reddit.
Reports in September of made by Statistica found that percentage difference may be as high as 69 percent male, as opposed to the 67 percent Pew Research found.
Pew also found that people who use Reddit as their main source of news skew even more male, reaching as high as 71 percent. In the United States, age groups of adults follow a relatively balanced distribution, with 22 percent of the adult population made up of year old, 34 percent in the age range, 25 percent in the range, and only 19 percent of adults above the age of These numbers have likely shifted a bit since the data was gathered in ; regardless, they hold true for our point today.
According to data collected in , 64 percent of the Reddit user base was between the ages of 18 and 29, and another 29 percent were between the ages of 30 and Only 6 percent of Reddit users were found to be between the ages of 50 and 64, and just a single percent were 65 or older. Recent statistics from Statista. Second and Third place are Australia and India, with The graph below shows the user count for the countries in which Reddit is most popular:. Reddit themselves have stated that 54 percent of their audience comes from the United States as of January , which seems to match up very well with the current data: million U.
Keep in mind these numbers likely come from IP addresses, which means the actual percentages may be skewed through the use of VPNs. This could mean that users in countries with heavy amounts of censorship, like Russia which, to be fair, recently passed law blocking the use of VPNs, but are likely still being used and China where Reddit has been previously blocked , could be using the platform under different IP addresses through countries like the United States.
The table below shows a survey of Reddit users according to percent usage within a particular ethnicity; as surveyed by Statista. In the United States, white non-Hispanic adults made up 65 percent of the population, with black non-Hispanic making up 12 percent, Hispanic making up 15 percent, and other non-Hispanic making up 8 percent. Overall, these numbers follow the United States general population fairly closely, with an increase in white non-Hispanic users and other non-Hispanic users, and a decrease in Hispanic and black non-Hispanic users.
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