Add a comment. So they must have a good reason to keep it. Community Bot 1. It doesn't anymore thanks to Google Instant. I guess that paid for this. People who use the "feeling lucky" button are probably people who know what they're looking for and know that it is highly likely to be the top search result.
That kind of user isn't going to be clicking ads anyway, so the revenue calculations are utterly wrong here. Anderson's Seductive Interaction Design in particular , I've decided that the continuing existence of the button is likely due to a combination of three factors: Branding - As RachelKeslensky writes in her answer: keeping the button says "Yes, you're at the Google site, we even have the button.
Surprise gifting It's a "delighter" - By sending users to a fun new site that they might not know about, Google creates a pleasant surprise. And because that new site is also created by Google, such linking feels like a personal gift. The most unanticipated gifts are the most emotional, and emotion helps ensure you remember the experience and maybe even tell others about it.
Variable rewards - Because the site the button links to is random, innate curiosity compels you to try clicking on it multiple times just to see where it leads you. Not knowing what you'll find makes you explore more. I've even gotten into the habit of returning to it from time to time to see if any new links have been added. But if that's the case, why not detect the browser and modify the display based on the which browser is being used?
Are you sure it actually works on the older browsers? It brings users to a completely different place in the newer browsers. Can you explain what you mean by "still takes an argument from the main search field"? At least in the version of Google I'm accessing as described above , as soon as you enter anything in the search field, the page changes and the "I'm Feeling Lucky" button goes away.
I realize that Google is constantly testing out different versions of its homepage. The link I included mentions that they're usually testing different versions at a time, although those probably aren't all changes in the interface.
That's why I specified how my version of Google functions. I'm interested in why it functions that way for me, even if it does function other ways elsewhere. Tin Man Tin Man 2, 9 9 silver badges 21 21 bronze badges. You write "I believe" and "I would imagine. I think what's delightful about 'I'm Feeling Lucky' is that it reminds you there are real people here," Google exec Marissa Mayer explained, or at least tried to.
Harrison Bergeron Harrison Bergeron 1. Thanks for collecting and sharing all these instances of bad programming, but what light does the list shed on the original question? First- or even second- hand information from a Google designer or programmer would be helpful Are you kidding? The question was "why does this stupid feature exist"? I explained it in excruciating detail. But here's the cliff notes version: stupid features exist because stupid programmers build stupid programs to please themselves rather than their customers.
Sign up or log in Sign up using Google. World globe An icon of the world globe, indicating different international options. Get the Insider App. Click here to learn more. A leading-edge research firm focused on digital transformation. Good Subscriber Account active since Shortcuts. Account icon An icon in the shape of a person's head and shoulders. Who is the cutest. Find Chuck Norris. A must keyword for big fans of Chuck Norris. Google gravity.
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Experience Google with some whales and sharks! Ninja Google. Make it Google but still ninjas. Share this on. Develop and improve products. List of Partners vendors. Marziah Karch. Marziah Karch is a former writer for Lifewire who also excels at Serious Game Design and develops online help systems, manuals, and interactive training modules.
Updated on December 13, Jon Fisher. Lifewire Technology Review Board Member. Article reviewed on Feb 15, Tweet Share Email. Browsers Chrome Safari Firefox Microsoft. What to Know Go to Google. I'm Feeling Lucky takes you to the top-ranking page for your search phrase.
Leave the search field blank and hover over I'm Feeling Lucky to see suggestions for searches based on your mood. Was this page helpful? Thanks for letting us know!
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