Claim their Google knowledge panels. If your firm and each individual lawyer has not formally claimed its knowledge panels on Google , you are missing out on myriad benefits, including increased search results and search engine optimization opportunities. Update, communicate or enforce their social media policy and, once back in the office, their policy on the use of personal mobile devices at work.
Nor do they include guidelines on the permissible use of personal mobile devices at work, which, pre-pandemic, accounted for approximately five to eight hours of work lost per week for the average employee.
Effectively brand social media posts. But most do not. Bain also inserts branded borders or firm logos within images before posting them. Most firms and professionals do not brand the majority of their social media posts, which can be as simple as applying a common border to all images before posting. Educate everyone in the firm especially lawyers on how to increase the number of followers on key social media platforms — especially LinkedIn.
Very few firms and firm leaders ask or require all their lawyers and staff to connect to almost everyone else in the firm on LinkedIn, nor do they train them on how to do it.
Here are five tips for getting more from this online asset. Educate all lawyers on how to optimize their LinkedIn connections for new client development purposes. Most lawyers have a very limited amount of nonbillable time available to spend on LinkedIn and use LinkedIn sporadically and in a haphazard manner.
But, before the pandemic and since, some lawyers have optimized the use of their LinkedIn connections, have benefitted from doing so. By embracing the principles of scale, you can go further.
Every element of this beautiful guided journal has been designed to both motivate you and keep your marketing efforts on track. From Theda C. Take control of your marketing and order your journal today. Jay Harrington is the owner of Harrington Communications , a leading thought-leadership PR and marketing agency that specializes in helping law firms and lawyers build awareness, influence and new business.
Follow him harringj Andrea Cannavina Lawyers, you make money for your firm when you draft but cost the firm when you do admin work. Work on Your Practice, Not in Your Practice When I started my legal career at the Chicago office of an international law firm, I struggled to keep my head above water just dealing with the discrete tasks I was assigned in a Chapter 11 bankruptcy case.
Once you buy-in, the hard but rewarding strategic work of scaling begins. Three Steps to Scale Growing your practice beyond yourself is not easy. Step One: Create Capacity Scaling your practice is dependent on creating capacity to work on your practice. You must make more time by ruthlessly examining your priorities.
Step Two: Create Systems Systemization allows your practice to run like a well-oiled machine: more streamlined, productive and profitable. Step Three: Create Teams Lawyers who earn more money, and gain more autonomy , generate business sufficient to keep not only themselves busy, but others in their firms as well. Jay Harrington Jay Harrington is the owner of Harrington Communications , a leading thought-leadership PR and marketing agency that specializes in helping law firms and lawyers build awareness, influence and new business.
More Posts By This Author. First impressions are everything in life, and onboarding your new clients is no exception. Get the complete Client Intake Checklist here to learn more. Get more Attorney at Work! Sign up for our free newsletter. Welcome to Attorney at Work! Subscribe me to the Daily Dispatch. Subscribe me to the Weekly Wrap. All fields are required. By signing up, you are opting in to Attorney at Work's free practice tips newsletter and occasional emails with news and offers.
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